Vol. IV  ·  September 2026 Dress · Jewellery · Beauty Velvetta Journal
VELVETTAA journal of dress, jewellery and beauty
Section

Fragrance

Structure, concentration and skin chemistry — smelling properly and buying accordingly.

9 long-form articles
How to Buy: Samples, Decants and the Full Bottle
Fragrance

How to Buy: Samples, Decants and the Full Bottle

A buyer's method for testing cheaply, avoiding fakes, and knowing the moment a full bottle is genuinely worth the money.

8 min read
The Olfactive Families: How the Perfume Map Is Drawn
Fragrance

The Olfactive Families: How the Perfume Map Is Drawn

A field guide to citrus, floral, woody, oriental, fougère and chypre, and the systems perfumers use to place a scent on the wheel.

8 min read
Fragrance for Occasions: Office, Evening, Ceremony and the Etiquette of Sillage
Fragrance

Fragrance for Occasions: Office, Evening, Ceremony and the Etiquette of Sillage

How to match scent to setting and navigate the unspoken rules of projection so your perfume pleases rather than imposes.

8 min read
Top, Heart and Base: How a Fragrance Is Structured and Smelled
Fragrance

Top, Heart and Base: How a Fragrance Is Structured and Smelled

How the perfumer's pyramid unfolds across the day, and the disciplined method for smelling a scent without fooling yourself.

8 min read
Concentration, Completely: What the Percentages Actually Buy You
Fragrance

Concentration, Completely: What the Percentages Actually Buy You

A precise breakdown of parfum, EDP, EDT and cologne so you can stop overpaying for strength you will never notice once a scent settles on skin.

8 min read
Skin Chemistry: Why the Same Perfume Behaves Differently on Different People
Fragrance

Skin Chemistry: Why the Same Perfume Behaves Differently on Different People

The biological variables that rewrite a fragrance on contact, from sebum and pH to temperature, and how to read your own skin.

8 min read
Layering and Fragrance Wardrobes: Building a Small Collection That Covers Everything
Fragrance

Layering and Fragrance Wardrobes: Building a Small Collection That Covers Everything

How to assemble a tight, versatile fragrance wardrobe and layer scents without creating a confused mess on your skin.

8 min read
Storage, Oxidation and Shelf Life: Reading the Batch Code
Fragrance

Storage, Oxidation and Shelf Life: Reading the Batch Code

How to read batch codes, what light and heat do to a formula, and the signs a perfume has genuinely gone off.

8 min read
Wearing Fragrance in Heat and Cold: Temperature, Diffusion and Rotation
Fragrance

Wearing Fragrance in Heat and Cold: Temperature, Diffusion and Rotation

How temperature rewrites projection and longevity, and how to rotate a wardrobe so every season gets the right scent.

8 min read